There they go again!
OK Go, known for catchy songs but much more known for intricately choreographed music videos that go viral upon impact, have released their latest creation, this one for the tune "Writing's on the Wall."
And the treadmill-dancing, musical-car-driving Rube Goldberg acolytes have done it again, this time with the careful use of a warehouse full of contraptions, geometric paintings, mirrors, depth-of-field manipulation and color blocking.
"It was important to me that we didn't add a layer of meaning that's not already there," frontman and video codirector Damian Kulash told Rolling Stone. "We wanted to be able to have messages in there, but I didn't want them going throughout the entire song in way that would make you feel like you were reading the whole time."
The New Order-reminiscent song, about a couple on the rocks, is pretty good, too!
And in this case, it does not matter one bit that the lip-syncing that defines all music videos is painfully obvious. The video is so interesting that you can watch the whole thing on mute and still get 100 percent of the satisfaction. (Probably not OK Go's intention exactly, but the visuals undeniably steal the show.)
Watch and enjoy. Start it over. Repeat.