Sandra Bullock Settles Lawsuit Against Jewelry Vendors Over "Bullock Watch"

Terms of the suit have not been revealed

By Alyssa Toomey May 21, 2014 6:39 PMTags
Sandra Bullock, OscarsJordan Strauss/Invision/AP

Sandra Bullock has settled a lengthy lawsuit against jewelry vendors who created a watch that used the actress' name to increase sales.

The 49-year-old Oscar winner filed a lawsuit against ToyWatch two years ago after the company advertised a watch with a diamond-encrusted, white band as the timepiece the brunette beauty wore in The Blind Side, even dubbing the wristwatch the "Bullock Watch."

The Hollywood Reporter confirmed the suit has been settled, although the terms have not been revealed.

In the suit, Bullock reportedly cited privacy laws as well as publicity statutes which protect the actress' name, image and likeness, highlighting her many accolades as well as a survey which puts Bullock ahead of Oprah Winfrey in terms of her popularity with the American public. 

According to the suit (as reported by THR), the actress "will not voluntarily appear in print or other media for a company or product unless she carefully selects and believes in the company and product, and unless the compensation she receives is commensurate with the value of the exploitation of her name, image, identity, and persona."

While Bullock's legal troubles are behind her, Halle Berry is still battling a similar lawsuit against ToyWatch's Italian branch. Last year, the actress filed a $1.2 million suit against the company for associating her name and image with merchandise.