Solange Knowles, MET Gala, Clutch, Twitter


There's nothing funny about the leaked security tape which shows Solange Knowles viciously kicking and punching her brother-in-law Jay-Z after the Met Gala…except maybe these memes and this new ad.

Anya Hindmarch, the brand that made the golden clutch which the 27-year-old hurls at the rapper during the altercation, has come up with a humorous way to capitalize on the incident: a viral marketing campaign.

On Tuesday the British label tweeted the above ad for the Crisp Packet clutch. The tongue-in-cheek tagline is clearly a nod to the headline-making clip. We don't condone violence but, come on, you have to admit: it's clever. This version of the accessory is metallic blue and looks to be in much better shape than the singer's bag, which in addition to being chucked was also dropped several times in the elevator. 

Solange Knowles, MET Gala, Clutch

Joe Schildhorn /BFAnyc/Sipa USA

This posting has been the brand's only comment (if you can call it that) on the matter. But we'll probably know soon if the now-infamous purse, which goes for $1669, starts selling out.

No word yet from Jay Z or Solange. Beyoncé's sort-of-statement came in the form of four Instagram photos of her with her younger sibling on Wednesday morning.

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