Gwyneth Paltrow, Fendi Purse

Getty Images; Fendi

We've never been short on reasons to love fashion house Fendi, but now we've got another.

Fendi has teamed up with a bevvy of superstars—including Gwyneth Paltrow and Adele—to design their own Fendi bag based on the brand's Peekaboo style, which was launched in 2008.

Each of the bags will be auctioned off to benefit Kids Company, a charity providing support to thousands of inner-city kids in London and Bristol. The online auction kicks off today at 6pm GMT, to coincide with the Friday opening of Fendi's new London store on Bond Street.

Gwyneth's Fendi bag is exactly what you would expect from the chic actress—a sophisticated white crocodile design with a sleek black handle. So Gwyneth.

Adele, Fendi Purse

Getty Images; Fendi

But we'd have to say our very favorite Peekaboo bag is Adele's. Her cool, multicolored studded design features a pair of long eyelashes—naturally—on the inside of the bag. Love it.

And Gwyneth and Adele aren't the only two power players to get in on the Peekaboo Project. Supermodels Cara Delevingne and Georgia May Jagger designed bags, as well as artist Tracey Emin, architect Zaha Hadid and more.



All the celeb-designed Fendi bags were on display during the party for the brand's new boutique opening in London. Lily Allen (clad in fur) stepped out to celebrate, along with Karl Lagerfeld.

Fendi posted a pic on their Instagram account of Lily all smiles while the creative director of Chanel gave one of his famous stony stares. But we have a feeling he was enjoying himself!

 For more on Fendi's Peekaboo Project, head on over to their website.

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