Your average baseball jersey is about to get the Charmed touch.

Good witch Alyssa Milano announced Friday that she'll be partnering with G-III Apparel Group and Major League Baseball? to create a line of ladies' baseball gear designed for juniors (aka WB fans).

The femme athletic wear will be distributed under the label TOUCH--by Alyssa Milano.

What the former Who's the Boss star has in mind, however, sounds as if it's tailor-made more for sitting in the stands rather than for sliding in the dirt. Stylish tops, denim and dresses are part of the proposed lineup, all "utilizing high quality fabrics and body-contouring silhouettes," per a release issued by Milano's publicist.

The sporty duds will have their debut at the Magic show in Las Vegas, which takes place Aug. 28 to 31, and then will be in stores by spring 2007 (in time for MLB's opening day, we presume).

"TOUCH--by Alyssa Milano was born out of necessity," the 33-year-old actress said in a statement. "When I go to baseball games, I want to wear fan gear to support my team, but I've found that the product mix offered in the current marketplace does not address my everyday fashion needs. Women should be able to look stylish while cheering on their favorite team."

Or, as in Milano's case, their favorite player. For the past few years, baseball has been more than a business--and more than a game, as well--to the aspiring designer. Milano was romantically linked to New York Yankees pitcher Carl Pavano and then Oakland Athletics pitcher Barry Zito, and she's currently dating L.A. Dodgers--you guessed it--pitcher Brad Penny.

"Her personality and love for the game, combined with her fashion sense, will pave the way for success at boutiques, specialty stores and high-end department stores," Carl Banks, president of sports licensing for G-III, said in a statement. "I strongly believe that TOUCH?will bring the category to another level."

Milano has been taking it to another level for some time now. She became a UNICEF national ambassador in 2003 and took trips to Angola and India on the organization's behalf, and her latest task is to educate American youths about the economic, political and social issues (among others) facing India.

In addition to playing one of a trio of sisterly witches on Charmed, which vanished last month after bewitching audiences for eight years on the WB, Milano also lent her voice to a bunch of animated shows and movies, including The Adventures of Jimmy Neutron: Boy Genius on Nickelodeon, Lady and the Tramp II: Scamp's Adventure and Dinotopia: Quest for the Ruby Sunstone.

  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.