Not even the Carringtons issued this many press releases.
In the latest volley in the PR war between the "Spelling Family" and Tori Spelling, the former accused the latter of tainting the legacy of the clan's legendary patriarch with "mean-spirited and surprising comments."
The statement came one day after Us Weekly published excerpts from a new Tori Spelling interview in which the former Beverly Hills, 90210 star says she learned of father Aaron Spelling's death only after a friend emailed her.
Producer Aaron Spelling, remembered in recent days as the beloved force behind numerous hit TV series, including 90210, Charlie's Angels and Charmed, died last Friday. He was 83.
"We are deeply saddened that, during our time of loss and grief," the (other) Spellings said Thursday, "we are forced to respond to the media frenzy caused by the mean-spirited and surprising comments made by Tori to the press."
Accused of spurring "hurtful and very disturbing" "petty and tabloid headlines," Tori Spelling is further taken to task for overshadowing her father.
"Aaron's legacy deserved pure and unadulterated tribute and recognition which, sadly, has been tainted," the Spellings said.
It was believed that the "Spelling Family," to whom the statement was credited, consisted of Aaron Spelling's widow, Candy, and his son, Randy.
Where press releases are concerned, Tori Spelling has been excluded from the Spellings since last weekend, when a statement in which "our family" thanked well-wishers was attributed to Candy and Randy, but not Tori.
Subsequently, Tori issued her own press release tacitly confirming a long-rumored family rift ("I am grateful that I recently had the opportunity to reconcile with my father..."), and back-handedly slamming her mother ("It is a true blessing to have had a parent [note the singular, not plural] that loved me unconditionally...").
In comments last weekend to the Los Angeles Times, Randy Spelling, speaking through longtime Aaron Spelling publicist Kevin Sasaki, sought to tamp down tensions. "This is not Dynasty," Randy Spelling said, invoking his father's famous 1980s prime-time soap about the conniving Carrington clan, "this is a real family [that] loves each other."
After, all was quiet until Wednesday when Alexis and Krystle duked it out in the fountain. Or, in other words, when word broke of Tori Spelling's Us Weekly interview.
In the cover story, to hit newsstands Friday, the 33-year-old actress revealed she was dining in Toronto when her Blackberry delivered the bad news about her father.
"My first thought was, I can't believe my mom didn't call me!" Tori Spelling told Us Weekly.
Tori Spelling went on to say that her mother's "behavior," not her failed first marriage, not her recent elopement with actor Dean McDermott, and not so noTORIous, the satirical VH1 send-up of her and hers, had caused her to keep her distance from fellow Spellings.
The Spellings' statement did not address Tori Spelling's specific concern that Candy Spelling had been spending too much time with a longtime family friend as Aaron Spelling ailed. Candy Spelling has denied the relationship was romantic.
In what could be read as an olive branch or a loaded gun, the Spellings essentially argued that Tori Spelling is acting out because she "chose" not to be with Aaron Spelling in his final days. (Tori Spelling last saw her father on Jun. 11, days before the stroke that preceded his death.)
"We understand how difficult it might have been for her to be here, and, perhaps, more difficult for her after she arrived," the Spellings said. "Aaron loved both his children with all his heart, and he understood how hard it was for her."
In what could be read as sound judgment, fatigue or the calm before the next storm, Tori Spelling declined to comment Thursday on the "Spelling Family."
Get E! Online's photo tribute to Aaron Spelling.