Kate, Calvin Reunite

Comeback-minded model to star in fall ad campaign for company that first put her waifish self on the map 14 years ago; deal worth reported $900,000

By Gina Serpe Apr 10, 2006 6:55 PMTags

Here's a refreshing news flash: A supermodel is making headlines for actually doing her job and not, say, misusing drugs or cell phones.

Kate Moss is continuing her comeback from last year's drug scandal by signing a reported $900,000 deal to star in an upcoming ad campaign for Calvin Klein, marking a return to the designer who first launched the waifish model's career nearly 14 years ago.

Moss, 32, will once again appear as the face of the high-fashion brand, appearing on billboards and in magazines for a campaign launching this fall.

"Kate and the Calvin Klein brand have a long history together, and it felt natural to reunite them for this new jeans campaign, which will inevitably reunite that spark and highlight the sexy, cool essence of both Kate and Calvin Klein," said the campaign's creative director, Fabien Baron.

The ads, which shoot in New York this week, will also feature the pretty mug of 23-year-old Jamie Dornan, one of the biz's top male models who, nonetheless, is best known as Keira Knightley's ex. (He'll also be seen fawning over Kirsten Dunst in Sofia Coppola's Marie-Antoinette this October.)

Like Moss, Dornan got his start modeling for Calvin Klein in 2004; unlike Moss, his partnership with the designer has so far failed to reach iconic status.

Moss first hooked up with the designer in 1992, appearing alongside Mark Wahlberg in a series of black-and-white shots modeling Calvin Klein jeans--and nothing else. The photos launched the rail-thin model's career, turning her into an overnight sensation and inspiring what became to be known as "heroin chic."

Moss' career seemed imperiled last fall after she was caught on film snorting what appeared to be cocaine with her former boyfriend, the drug-addled British rocker Pete Doherty.

Moss lost high-profile gigs with Burberry, H&M and Chanel in rapid succession.

Just two months later, following a semi-apology and a stint in rehab, Moss began her job-reclamation project, signing on to front Roberto Cavalli's spring and summer campaigns. Burberry announced plans to rehire the supermodel; Longchamps retained the British beauty's posing services; and Christian Dior and cosmetics giant Rimmel both confirmed they would continue to employ the photogenic catwalker.

She also starred in a series of U.K. Virgin Mobile commercials poking fun at her disgraced image, and inked a deal with the company's magnate, and close friend, Richard Branson, to pen a tell-all memoir of her turbulent year.

Moss' renewed partnership with Calvin Klein, meanwhile, kicks off Monday night with an invitation-only celebration dinner in New York.