ChipotleUPDATE: Chipotle spokesman Chris Arnold said in a statement to NBC's Southern California affiliate: "I wouldn't read too much into this. The story stems from a 'risk factor' note in our annual report and amounts to nothing more than routine and required financial disclosure. The sky isn't falling."
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First the Back to the Future hoverboard hoax, and now this? This day cannot get any worse.
Chipotle may have to stop serving their delicious guacamole soon. Why? Because of the environment! It's almost always the environment's fault.
"Increasing weather volatility or other long-term changes in global weather patterns, including any changes associated with global climate change, could have a significant impact on the price or availability of some of our ingredients," the company said in its annual report. "In the event of cost increases with respect to one or more of our raw ingredients we may choose to temporarily suspend serving menu items, such as guacamole or one or more of our salsas, rather than paying the increased cost for the ingredients."
We don't care about the salsas (as much); we care about that avocado deliciousness that is your guacamole!
Can we blame Jason Mraz yet? His avocado farm sells most of its produce to local Chipotles. Let's blame him and the environment for this!
The company reportedly uses an average of 97,000 pounds of avocado every day to make its guac. And since the climate change is leading to drier weather and drought, especially in California, farming practices are being impacted. Prices will have to be upped, and Chipotle apparently isn't a fan of that.
But can you put a price on the feeling you get when you open a bag of tortilla chips to dip into that green mound of happiness? No, you can't.
In short: a guacamole shortage is real and it's coming.
Somebody fix the environment NOW.
(Originally published on Wed. March 5 at 2:36 PM PST)