Ryan Reynolds Named Spokesmodel for L'Oréal Paris, Joins Wife Blake Lively as Face of Brand

The actor is unveiled as the brand's newest spokesperson

By Emily Popp Feb 18, 2014 6:42 PMTags
Ryan Reynolds, L'Oreal Men ExpertL'Oreal Men Expert

Looks like now Blake Lively and Ryan Reynolds are both a part of the L'Oréal Paris family!

Ryan has followed in Blake's footsteps and secured a gig as the newest spokesperson for the French cosmetics brand. The 37-year-old actor was just unveiled as the L'Oréal Paris Men Expert Spokesmodel, starring in an ad campaign shot by photographer Kenneth Willardt.

The L'Oréal Paris Men Expert products include moisturizers, exfoliators and facial scrubs designed especially for men. The actor said in a press release, "I feel honored and excited to Join Men Expert, a brand that represents the essence of modernity, edginess and technology." 

Michelle Arcese

Ryan makes perfect sense for this ad campaign—he's handsome, yes, but he's also got the whole family ties connection with wife Blake also being a L'Oréal Paris face. You know what they say—couples that campaign together, stay together.