Scarlett Johansson


Scarlett Johansson never meant for this to get so carbonated. Er, complicated.

A few weeks after being announced as the face of Sodastream International's new ad campaign, which includes a Super Bowl commercial, the Her star has issued a statement in response to criticism from Oxfam that Johansson was implicitly supporting Israel's politics because the Israeli manufacturer of the do-it-yourself soda maker operates in the West Bank.

In a statement to the Huffington Post, Johansson said that she "never intended on being the face of any social or political movement, distinction, separation or stance as part of [her] affiliation with SodaStream, but she wanted to "clear the air."

"I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine," the actress continued.

"SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma'ale Adumim factory every working day.

"As part of my efforts as an Ambassador for Oxfam, I have witnessed first-hand that progress is made when communities join together and work alongside one another and feel proud of the outcome of that work in the quality of their product and work environment, in the pay they bring home to their families and in the benefits they equally receive."

Johansson will be demonstrating the ease with which an ordinary person can make his or her own bubbly beverages in a commercial slated to air during Super Bowl XLVIII next Sunday.

With just as much ease, thanks to the Internet, she immediately came under fire for it.

"I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them," her statement concluded. "I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over 8 years. Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future."

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