It's no secret Rihanna is a fashionista.
Known as a fashion risk taker, the "Stay" crooner's edgy looks caught the attention of Balmain's creative director Olivier Rousteing, who had his eye on her when choosing the next face of the luxury brand's campaign.
"I'm really thrilled that we have Rihanna in this campaign," he said in a video for the company. "A few months ago, she came to the studio and from that I wanted to create all this collection around her."
"I just think she's this girl that everybody knows, he continued. "She's powerful, she knows how to mix beauty, she's boyish, she's charming. She's the new icon. She mixes fashion with music and I think my collection is based on that."