Carrie Underwood Named the New Face of Almay—See the Exclusive First Pic!

Singer lands gig as spokesmodel for the beauty brand

By Cinya Burton Jan 21, 2014 2:00 PMTags
Carrie Underwood, AlmayAlmay

She may not be up for a Grammy this time around, but Carrie Underwood has scored something else pretty major this month.

The country singer just inked a deal with Almay to appear as their new global brand ambassador. Carrie is all smiles in this exclusive first look at her Almay campaign. The makeup and skin care company is also still fronted by another very famous blond: Kate Hudson.

Carrie, meanwhile, previously served as the first celebrity brand ambassador for Olay from 2010 to 2012. And just last week the former American Idol winner announced she was teaming up with Nicole by OPI for her own special line of nail polishes. Seems like the star picked 2014 as the year to make some pretty big moves in the beauty industry.

To see behind-the-scenes footage of Carrie on the set of her debut Almay ad tune into E! News tonight at 7 p.m. and 11:30.