What to do when your 15 minutes of fame are up? If you are former 98 Degrees singer Justin Jeffre, you run for office.
The transition from entertainer to civil servant worked for Arnold and Ronald; now Jeffre is hoping he can make the transition from pop to politics as Cincinnati's next mayor.
"I am serious about this, and I intend to win," the former boy-band star said last week at a press conference announcing his intentions to run for mayor.
Jeffre, 32, claims that he has a real affinity for the city and hopes to spur a movement bring attention and investment to Ohio's third largest metropolis.
"We need to sell this city back to the people of this city," he said. "We've forgotten how great this city can be.
"Whenever I travel, people ask me where I'm from: New York or L.A.?" the singer said. "And when I say Cincinnati, they say 'Why?' My answer to them is always the same: 'You've obviously never been there.'"
The city made its mark on the entertainment scene with '70s TV show WKRP in Cincinnati. However, the city seems to live forever in Cleveland's shadow in terms of entertainment-related press--especially since the Rock and Roll Hall of Fame set up shop in Ohio's second largest city in the 1990's.
Jeffre hopes to change the image of his hometown as a sleepy one by having his campaign adventures captured on film. The hunky singer has pitched VH1 executive Jeff Olde on a reality show concept revolving around his run and just in case the network takes him up on his idea, the ex-popster has had a film crew in tow documenting his political efforts so far.
Although VH1 officials have yet to sign off on the series, Jeffre's rep says the star is running with or without the Viacom channel's backing.
The mayor's office in Cincinnati is not entirely without celebrity precedent. Jerry Springer held the office from 1977 to 1982, despite a 1974 scandal that forced the future television host to resign from Cincinnati's City Council after it was discovered that Springer paid a prostitute with a personal check.
Jeffre's former 98 Degrees bandmate Nick Lachey also once expressed interest in the idea of running for mayor in his native Cincinatti. However, the Newlyweds star has since apparently abandoned his political aspirations and is instead backing Jeffre's campaign.
"If I could think of one person who has more pride in this city than I, it's my good friend Justin," Lachey said Friday at a press conference in Cincinnati, per MTV.com.
"In all the years I've known him, I've never been more proud of him than I am today."
While Lachey's ringing endorsement undoubtedly goes a long way with teenage girls, Jeffre will surely have a much tougher time convincing those who actually vote.
The singer-turned-politico's spokesperson said he plans to run as an independent.
Cincinnati's mayoral candidates will square off in a primary on Sept. 13, with the top two vote-getters competing in the Nov. 8 election.