Beyonce, Instagram


Beyoncé: 1. Target: 0.

Not only does the worldwide superstar drop an album with absolutely zero marketing tricks and still manage to top Billboard charts, but Bey also knows how to throw shade in the classiest of ways—while also helping out people!

Queen B was photographed visiting a Walmart earlier this evening, and reportedly bought all the customers present a $50 gift card!

"Beyonce just hit up wal mart and purchased everyone in the store $50 gift cards. Beyonce for president," an Instagram user wrote with the photo.


The lucky store to get ambushed by the star is reportedly located in Tewksbury, Mass. Bey pushed her own cart around, grabbing a few items (including her new album) and got on the speaker system to greet customers and surprise them with their gift card. The store manager told Us Weekly, a total of 750 cards ($37,500 worth) were enclosed within envelopes that read, "Happy Holidays from Beyoncé."

Her grand gesture comes a few days after Walmart's competitor, Target, released a statement saying they wouldn't carry Bey's new album in stores.

"At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections," Target spokesperson Erica Julkowski said in a statement to E! News.

She continued, "While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce's new self-titled album 'Beyonce.'"

Walmart, however, said they would still be carrying her album in stores.

And clearly, their shoppers have benefited from that in more ways than one.

  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.