Jonathan Cheban

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Jonathan Cheban is happily dating Anat Popovsky, but before things got serious between the two, the power publicist courted some other women on Bravo's The Millionaire Matchmaker. "We were seeing each other at the time," Cheban explains to E! News exclusively, "but we weren't 100 percent on."

Cheban—who previously starred in E!'s The Spin Crowd and regularly appears alongside BFF Kim Kardashian on her various E! reality shows—agreed to appear on the dating series because of his friendship with matchmaker Patti Stanger. "She asked me to do it and I was kind of hesitant at first," he recalls. "But then I thought, 'Why not test the waters?'"

While he won't reveal the winner of his episode—the new season of The Millionaire Matchmaker premieres Thursday, Dec. 5, at 9 p.m. ET—Cheban says it wasn't any easy decision to make. "There are so many choices and you only have a few minutes to figure out who you like," he tells E! News. "In the end, I chose the one I thought was the cutest."

Given that he's going strong with Popovsky, it's safe to say Cheban found his true match regardless!

(E! and Bravo are both part of the NBCUniversal family.)

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