Bethenny Frankel Launches Skinnygirl Sparklers, Her First Non-Alcoholic Beverage Line

Talk show hose increases her drink empire with fruit-infused fizzy water

By Zach Johnson Nov 12, 2013 6:42 PMTags
Bethenny Frankel, Skinnygirl, Real Housewives BusinessesGilbert Carrasquillo/FilmMagic

Bottoms up! Bethenny Frankel's beverage empire is expanding. The millionaire mogul announced on Monday, Nov. 11, that she has developed four new non-alcoholic drinks with Arizona Beverages. Called Skinnygirl Sparklers, the fizzy water and fruit juice concoctions come in four flavors: pink grapefruit, pineapple coconut, tangerine mango and strawberry lemonade.

To celebrate her latest endeavor, Frankel asked fans to combine up to three ingredients to create a fifth flavor. Additionally, Bethenny viewers must explain why they're her biggest fan in 200 words or less. The three finalists with the best flavor combinations will win a trip to New York City and compete for a chance to win $10,000, as well as the opportunity to have their drink sold in stores.

"I've been talking about doing a non-alcoholic beverage for a very long time," Frankel, 43, tells Entertainment Weekly. "You really need the right partner. Beverages are very competitive and distribution is key, just like in cocktails, and price point is important."

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Frankel—who sold her line of Skinnygirl cocktails to Bean Global in 2011—clarified what this venture means for her ever-growing business. "I did not sell Skinnygirl. I sold the cocktail portion of my business, and I'm still a partner, so I sold part of the cocktail portion," she explains. The single mom said she wanted Skinnygirl Sparklers to be "slightly sweet and flirty, just like the cocktails are."

Of course, Skinnygirl Sparklers aren't the only products she'll be shilling in the next year. "There's going to be a big launch for Skinnygirl Daily, the on-the-go nutrition bars, and salty snacks and dips and hummus and then soups," she reveals.

Sounds tasty!