Now you, too, can eat your way to a Rambo-like physique--at least that's what Sylvester Stallone would like you to believe.
The man who immortalized many legendary tough guys of the big screen, has teamed with General Nutrition Centers to create a new line of nutritional supplements that he claims will increase energy and fitness levels. (We're not sure how it affects overall butt-kicking ability.)
At his launch party at Planet Hollywood in New York, the aging action star spooned mouthfuls of Intake Go pudding down his gullet, trumpeting its merits.
"I feel young again," Stallone said between bites of the low carb, high protein, ready-to-eat glop. "I wish my mother had made me this."
For those not feeling quite as spry, Stallone's line also offers the Forza-T product, which claims to help its users achieve a better quality of life, while at the same time maximizing athletic performance. (Read: increased testosterone, better sex life.)
Stallone said he got the idea to create the line after he struggled to lose the weight he packed on while playing a chunky cop in 1997's Cop Land.
"I've been taking nutritional supplements my entire adult life, and have definitely noticed a difference since I switched to our Instone products," Stallone proclaimed in a statement. "They have become a critical component of my overall health and fitness program."
Stallone needs to maintain high energy levels to keep up with his latest spate of projects.
In an apparent attempt to relive his Rocky glory days, Stallone is set to hop into the ring as host of The Contender, a Mark Burnett-produced reality series that will feature amateur boxers competing against each other for a $1 million purse and the chance of turning pro.
No matter that Stallone was never a real boxer, but just played one in the movies--he's looking to inspire the next generation of up-and-comers in the field with his fighting expertise. The show is set to air on NBC in January 2005.
Outside of the ring, Stallone is keeping busy throwing legal punches at MGM. Last week, he sued the studio for allegedly blocking his efforts to make the sixth installment in the Rocky franchise and to develop a musical based on the films. MGM has said the suit is "without merit."