Chris Harrison

From host to wedding officiant!

The Bachelor host Chris Harrison is set to wed three couples as part of Farmers Insurance's Picture Perfect Weddings Contest, E! News has exclusively learned. The three winning couples will ring in the New Year with a wedding officiated by Harrison atop the "Love Float" during the 2014 Rose Parade.

"What better way to start off the new year than with wedding bells," Harrison said in a statement. "Over the years, I've witnessed many couples find true love, and I am thrilled to help the winners of the Picture Perfect Weddings Contest start their lives together as I preside over their weddings with Farmers Insurance at the Rose Parade."

"At Farmers Insurance, our agents help customers make smart insurance decisions at important moments, which is why we are excited to announce the Picture Perfect Weddings Contest," Michael A. Linton, Chief Marketing Officer for Farmers Insurance, said in a statement. "We are searching for couples to create memories of their lives together starting on the Farmers Love Float at the 2014 Rose Parade."

Chris Harrison, Farmer’s State Insurance

Eligible couples have until October 28th to enter the contest on the Farmers Insurance Facebook Page. All they have to do is submit a "picture perfect" photo of themselves and share their love story. From there, three couples will be named the winners and be flown to Pasadena, Calif. to wed atop the float on New Year's Day.

But wait, there's more! One of the three couples will be named the grand prize winners and will receive a prize package that will help them build the foundation for their future together. But how is the winner chosen? The top three couples will vie for votes from the public through a series of wedding and life planning competitions. Consumers will be able to vote for their favorite couple on the company's official Facebook page from Nov. 19 through Dec. 29.

Plus, voters will have the chance to share their own wedding photos as well as offer advice to the three couples!

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