Four Seasons Launches a Food Truck

Just when you thought you'd seen every food truck ever, a surprising new one comes from a luxury hotel brand

By Alesandra Dubin Sep 30, 2013 6:30 PMTags
Bevely Wilshire, Taste Four Seasons Food Truck Beverly Wilshire; Instagram

Just when we thought there was a food truck for everything, we found one we never thought we'd see: one from the Four Seasons Hotels and Resorts!

Yes, the first official Four Seasons food truck, known as the FS Taste Truck, just hit the road on the West Coast. It started out in Palo Alto, moved to San Francisco, and will hit Santa Barbara; Beverly Hills, Los Angeles and Westlake Village in the L.A. area; and Scottsdale, Ariz., before wrapping up in Santa Fe, N.M., this November.

Covering three states and more than 1,000 miles, the truck and tour are meant to show off the brand's culinary skills.

"Food is a passion for us at Four Seasons and we are always seeking to share that in inspiring and exciting ways, whether it's through a Michelin-star dining experience or the perfect beer and burger pairing at one of our gastropubs," says Guy Rigby, the brand's vice president of food and beverage in the Americas. "We want to keep our chefs engaged in something that is very relevant and the food truck movement fits the bill. It's fun, unexpected."

Unexpected is right! When we think Four Seasons, we think more Pretty Woman in the red dress and gloves ("Reg. Bev. Wil.") than we think hollering a taco order through a window.

The truck is visiting the property's hotels at each stop, and will stay at each for a week, offering a series of events and menus inspired by those cities. Think pop-up parking lot parties and local cuisine chef competitions.

And it's not all food and games. After the tour, a portion of the total proceeds will go to Chefs to End Hunger, a charity that works with hotels, restaurants and food service operations across the country to redistribute extra prepared food to people in need.

Want to catch up with the truck? First of all, put down your phone and pull over. Now search #FSTasteTruck on Twitter, Instagram and Facebook to see where your next high-end meal on wheels is coming from.

And no, it's no ordinary roach coach.