YouTubeIf you fancy yourself a connoisseur of viral videos, you're already very familiar with "The Fox," Norway's answer to "Gangnam Style." If you've ever been on the Internet, you probably still have heard of "The Fox."
Here's what happens when a video goes super viral: Norwegian comedy duo Ylvis—made up of brothers Bård and Vegard Ylvisåker—created the ridiculous (albeit, pretty radio-friendly) music video as part of an ad campaign to promote their talk show on TVNorge.
Using the PSY model to viral fame, next come the page views (31 million for "The Fox"). Then the YouTube parodies and lip dubs. Check. Then the cover by a college marching band. Check.
Here is the Ohio University marching band performing "The Fox" during the halftime show of the Bobcats vs. Marshall University game this past weekend.
For the record, Ohio U previously covered "Gangnam Style." Also, for the record, after performing "The Fox," the football team went on to beat Marshall.
Next should come the SNL parody (we may not know what the fox say, but we know the fox don't twerk, so cool it host-to-be Miley Cyrus) and Ylvis' inevitable appearance on Ellen. And maybe even a commercial for Wonderful Pistachios.
By then, everyone will already be over it. But let's let "The Fox" enjoy its ticking 15 minutes of fame while it lasts.
Now, for the big question. We're not above creating a little Midwest rivalry, so which is better: Ohio's take on "The Fox" or University of Michigan's epic Beyoncé halftime show, which was performed to a record large crowd during their game against rival Notre Dame and featured a cameo by Queen Bey herself?