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Hoda Kotb pulled a Kathie Lee Gifford on the fourth hour of Today!

On Thursday, Sept. 5, Hota used her cell phone to call the new Samsung watch phone she was demonstrating on air. She turned her wrist toward the camera just before the call went through, and the moment it did, the watch lit up, showing Hoda's personal cell number on live TV!

Immediately, her phone was blowing up. "Oh my god, it's happening. Oh my god," she said. "I have 20 voicemails. 22...23..."

Kathie Lee, who accidentally revealed daughter Cassidy's number on the show back in April, tried to save Hoda from following in her footsteps. Shaking her head, she mock scolded her cohost, saying, " I told you not to show the number and what did you do?"

Hoda Kotb, Kathie Lee Gifford, Today Show, Phone Number


But once the damage was done, Hoda fielded a few calls, which Kathie Lee joked were from "a lot of fans and a couple of prisoners." And after a brief commercial break, she'd received 1,012 text messages!

But Hoda had a sense of humor about her little privacy gaffe. "ring ring --- hellloooooooo," she tweeted. "my personal phone has exploded."

"by the chatting with you guys on the horn today," she added, "(mom wondered why she couldnt get thru!! haha)."

(E! and NBC are both part of the NBCUniversal family.)

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