Our Moment, Done Direction Perfume

Courtesy of Coburn Communication

Hundreds of fans may have already started camping out (3 days early!) in London for the One Direction's film premiere on Friday, but it's looking like most fans will have to wait even longer for the band's debut fragrance.

According to Vogue UK, the group's first perfume Our Moment—which launches exclusively at Harrods.com this Friday in conjunction with their flick One Direction: This Is Us—already has an extensive waiting list. Indeed, you read that right: the scent, which is a mix of grapefruit, berries and red currants, is basically sold out before it even comes out!

PHOTOS: See more pics of the band

The pretty pink bottles are in such short supply that even British journalist were denied samples. In fact, the fragrance's PR Company only sent out four testers total.

Even more surprising? Not all of the fans that reserved bottles are tween girls. 20 percent are males and the ages for everyone on the waiting list ranges from 16 to 68.

Looks like Chanel No. 5 may have some serious competition.

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