Duck Dynasty: Season 4 Premiere Breaks Ratings Records

11.8 million viewers tuned into the A&E's hit reality series

By Jenna Mullins Aug 15, 2013 6:37 PMTags
Duck Dynasty, Alan RobertsonA&E

If you ask someone what they were doing last night, chances are the answer is: "watching Duck Dynasty." Because based on the astounding ratings it drew, everyone was tuning in to catch up with the Robertson family.

A&E's reality hit brought in 11.8 million viewers for the season-four premiere, making it cable's most-watched nonfiction telecast to date. That's over 2 million more viewers than the season-three finale, which nabbed  9.6 million viewers and at the time set a ratings record for the network.

In the coveted adults 18-49 demo, Duck Dynasty brought in 6.3 million pairs of eyes. In case the points hasn't come across yet, this show about a family who made their fortune from manufacturing duck calls is a massive success.

The future of Duck Dynasty was almost put into jeopardy when rumors of a salary dispute surfaced, but those issues have reportedly been put to rest. The cast got huge (and well-deserved based on the ratings) salary bumps and A&E got more episodes of the Robertson Family hijinks. Win-win. 

Duck Dynasty airs Wednesday nights on A&E.