Remember that time Jay Z rapped his track "Picasso Baby" at a New York art gallery for six hours straight? Well, that was for a reason.
Yes, Hova contributed some epic performance art and became yet another musician to go out-of-the-box when it came to marketing, but the motive behind the stunt was to ultimately make a short film and music video hybrid.
Picasso Baby: A Performance Art Film debuted on HBO on Friday (but no worries if you missed it—just watch the video up top!).