Trendsetters, Tibi

At the helm of one of the top contemporary brands in the market is Chloe King, public relations and social media manager of Tibi

 The New York-based communications guru has incredible style (just take a peek at her adorable outfit of the day posts), and the savvy smarts to back up an exciting and fulfilling fashion career. 

Wondering how she got her start? We scored some one-on-one time with her to find out!

Here's what she shared:

Trendsetters, Tibi

How did you get started in your career?
After playing soccer for years, I started out in sports marketing. But working in the sports industry wasn't the same as playing, so I decided to pursue my other biggest interest: fashion. I moved to New York as an intern for Tibi, and have been here ever since!

What is a typical day like for you?
One thing I love about working for a small company is that every day is different ! We're sending clothes for stylists and magazines shoots, meeting with editors and bloggers about potential collaborations, organizing campaign photo shoots, holding press days and constantly tweeting and instagramming from @TibiPR.

Describe your work environment.
Tibi has a relaxed environment that's great for creative collaboration. Because of the open space, you're able to engage in the entire process: from the design team discussing inspiration and fabrication, to web design, to sales appointments with major retailers.

Trendsetters, Tibi

Tell us about your office décor.
Our office is a minimal but modern space with many windows. I love coming to a workplace with great natural light and views of the Soho skyline.

Describe your office style. What do you typically wear to work?
I'm lucky to work in the fashion industry because my office attire can vary.  Dressing is an important tool for self-expression, so I like to experiment with trends, designers and seasons. This summer I've been wearing short suits, pencil skirts with crop tops, slip dresses and leather pants with knits.

Where do you shop for work clothes?
Tibi is the foundation of my work wardrobe, every season we create relaxed but polished pieces that make dressing for day, or day into night, feel effortless. I love sites Yoox and La Garçonne for more obscure designers, and Uniqlo for basics.

What are your favorite brands of accessories?
I've become a big fan of the Tibi pre-fall and fall shoe collections, but also love Alexander Wang, Stella McCartney and Acne. For bags I like Phillip Lim and Proenza Schouler.  Jewelry I'm partial towards unique pieces so I shop vintage.

The best part of my job is…Meeting people—doing PR in New York is the perfect place.

I never leave home without…My iPhone, subway card, and Bobbi Brown lip balm.

What is the best piece of advice you've ever received?
Take criticism in stride, it means people believe in you and expect good things.

What are your travel must-haves?
An updated playlist, a water bottle and at least three magazines.

What are your beauty must-haves? Redken sea spray, Bliss steep clean mask and Bobbi Brown lip color in Jenna.

What fuels you during the day?
Soho has great lunch spots so we mix it up with kale salads, dosas, sushi, or the best food truck in the city, Calexico. I also snack on chocolate-covered pomegranates or Popchips, and my morning beverage would have to be a soy iced coffee.

My favorite gadgets for work and play:
I love finding new apps! For work, Uber has changed taxi hailing forever, and for play: Spotify. Another life-saving gadget: J.Crew's iPhone back-up battery. No more charging behind the bar!

I read these web sites/blogs/newspapers/books daily:,,, and so many fashion and art blogs: Style by Kling, The Sartorialist, Artsy, AnOther Mag, Stop it Right Now, le Fashion, Garance Dore, The Coveteur, Hanneli…and I always have a book for the subway, right now I'm reading The Language of Flowers.

If I wasn't doing this job, I would be…A nail polish namer or a judge at the annual New York City guacamole competition.

Can you share some advice for aspiring career girls?
Always overprepare for an interview—someone who displays a thorough knowledge and enthusiasm for that specific industry will come off confident and well-informed!

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