Justin Bieber, The Key Perfume

Twitter; Getty Images

Looks like the One Direction boys, who revealed their perfume One Moment earlier this month, are going to have a little more competition on the fragrance front!

Justin Bieber is gearing up to launch his third scent Key in July, but the Twitter happy star has already shared a sneak peek at the perfume.

"#whatiskey," Bieber wrote, alongside a pic of the glossy white perfume bottle that's decorated with gold hardware and—you guessed it!—a key charm.

Could it be the key to the singer's heart? Sorry, Beliebers. According to a release, the detachable (and wearable!) charm is a symbol of the singer's reminders to fans to "always believe in themselves, in their connection with Justin, and most of all, to believe that their dreams will come true."

At the very least, fans will be able to unlock a Bieber-approved scent with the singer's latest offering, which features a fruity floral musk scent with hints of pear, jasmine and vanilla. 

Are you excited for the release of Justin's latest fragrance?

PHOTOS: Check out celebs with their own fragrance

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