Giuliana Rancic, Instagram

Instagram

Yep, that's Giuliana Rancic in her birthday suit.

The E! News cohost got naked for the end of tonight's news segment, with nothing but censor bars blocking her bod from millions viewers.

But why did G decide to strip down for the show? Two words: Joan Rivers.

Apparently, the Fashion Police host dared Rancic to bare it all during tonight's newscast, and since it is Joan Week, what choice did she have?

So Giuliana was a good sport and took on the risqué move, pleasing the birthday girl, the viewers and probably the crew.

But Jason Kennedy looks a little left out. Maybe next time, he can join in on the fun, too?

Just a suggestion.

Watch E! News tonight at 7 p.m. & 11:30 p.m. to see G deliver the news with nothing on!

PHOTOS: When Giuliana does wear clothes, she looks like this

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