Psy, Fake Psy

Frederick M. Brown/Getty Images; Olga Bermejo/FilmMagic

The identity of a PSY impersonator who successfully crashed the Cannes Film Festival has been revealed.

Denis Carré, a 34-year-old business consultant from Ireland, pulled off quite the hoax last week, when he dressed up as the Korean rapper and managed to finagle his way into numerous star-studded events in France, therefore paving the way to becoming a professional Psy lookalike.

"So the aim was for people to discover who I am, as a lookalike," he told GQ. "Obviously, it makes commercial sense in terms of the fact that we already have more requests for bookings from nightclubs. But the principal aim was purely a one-shot marketing/public relations trick. The aim was not—as a lot of the press is saying at the moment—to drink for free and eat for free!"

In fact, Carré says that there were a number of people who knew of the hoax, saying, "A lot of them, I assure you, were totally aware of what we were doing."

Imitating Psy's style was a breeze for Carré, who said he already owned a lot of those clothes from years ago (and even said that Psy "stole my style!"). But there was one thing he had to change up to make sure the look was authentic, "I read in interviews that he doesn't like wearing socks. So that's the only thing I had to get used to."

He added, "One thing I really want to say to the crowd out there, is I really didn't do that to take advantage of anyone or to upset anyone. It was just a marketing shot, and I did it for entertaining people."

But Carré mission is not yet complete. "The next step is to meet the real Psy," he says. "We are trying to do that and I would love that, because he changed my life," and added that his single will drop tomorrow.

Is anyone else predicting a collaboration here?

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