Amanda Seyfried on Becoming New Face of Givenchy: "[Bleep] Yeah!"

The fashionable actress replaces Liv Tyler as the new spokeswomen for the brand's "Very Irresistible" fragrance

By Tanya Chen May 01, 2013 4:05 PMTags
Amanda SeyfriedVenturelli/WireImage

Why yes, our gorgeous Hollywood gal is very irresistible! 

Per a report on Women's Wear Daily, Amanda Seyfried has been nabbed by Givenchy to become the next face of their fragrance Very Irresistible, replacing Liv Tyler. But this comes as no surprise, as the Les Miz actress has been a fan of the fashion house for some time.

The hilarious shocker was Seyfried's cute and candid response to their offer: "F--k yeah," the actress told WWD. "It's an honest collaboration. I'm proud to be a part of [the brands I'm involved with] because what they do is really cool, especially Givenchy—they're so artistic. And I feel like I have a foot in the fashion industry now."

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To kick off the fab collab, the actress just shot print ads and a TV commercial that will run sometime in October this year. 

Nicholas Munafo, U.S. president for LVMH Fragrance Brands, said choosing the onetime Mean Girl was a no-brainer. "Amanda is a chic, sexy woman who is a perfect fit for Givenchy," Munafo said. 

Modeling for a high-end perfume doesn't necessarily the stunning star will be launching one of her own, though. "They're hard work," Seyfried said of celeb fragrances, "and the more you do, they take away from your work as an actor."

For more on Amanda, including a behind-the-scenes look and an interview with the star, don't miss E! News tonight and tomorrow at 7 and 11:30 p.m.

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