Gwyneth Paltrow's Goop Criticized for Selling Bikinis for Young Girls

Child welfare organization alleges swimsuits present danger, sexualize young children

By Rebecca Macatee Apr 23, 2013 7:53 PMTags
Gwyneth PaltrowKevin Mazur/

Goop and taste are pretty much synonymous.

Therefore, any and everything on the Gwyneth Paltrow-curated blog should be completely kosher. Recently, however, a child protection organization took issue with the two-piece swimsuits for young girls to wear being sold on the site.

A Melissa Odabash for Goop bikini set, retailing for $45, features "ruffles on the top and bottom, and ties on the back and sides." It certainly looks innocent enough, but…

Courtesy: GOOP

Kidscape, a charity organization established to prevent bullying and child sexual abuse, told the Daily Mail they're concerned by the G.P.-approved suits.  "We remain very opposed to the sexualisation of children and of childhood," the organization said in a statement. "The dangers have been discussed at length, so it is a great pity that such trends continue and that they carry celebrity endorsement."

Reached by E! News, Kidscape's Claude Knight said: "We are concerned about the issue, but we have no further comment to make, as the link to a celebrity detracts from the essential debate".

Gwyneth, who is mother to Apple, 8, and Moses, 6, didn't see the problem. Her spokesperson called the criticism "absurd," adding, "Two-piece bathing suits have been worn by young girls for decades."