H&M to Dress Sweden's Olympic Team—See the Stylish Sketch

Retailer will design athlete's uniforms for 2014 Winter Olympics and 2016 Summer Olympics

By Rose Curiel Apr 17, 2013 6:05 PMTags
H&M Olympics UniformCourtesy: H&M

First Oscar nominees, now Olympians?  

That's right, just a few short months after sending Helen Hunt down the red carpet in an H&M design, the high-street retailer has announced it will dress Swedish teams for the 2014 Olympics in Sochi, Russia, as well as the 2016 Summer Games in Rio de Janiero.

Just like Brit Stella McCartney designed the Olympic kit for Great Britain's 2012 Olympic team, and America designer Ralph Lauren dressed 2012's Team USA, the Swedish retailer is set to lend its homeland's athletes a little patriotic panache with opening and closing ceremony outfits, plus loungewear and training uniforms. 

Though the collection won't debut until January 2014, we got a sneak peak of the uniforms with an H&M-released sketch of two menswear outfits that have us thinking the Swedes will be pretty stylin' for the upcoming games. An '80s throwback-style sweater with a geometric print is sure to be appreciated by hipsters (and perhaps Bill Cosby?), and makes for one of the more fashion-forward uniforms we've seen in a while.

We know we can't wait to see more looks from the collection, especially those for the summer games. While the swim team's uniforms will undoubtedly be less risqué than the bikinis Beyoncé modeled for the retailer, we're pretty sure they'll look just as confident and fierce as Mrs. Carter, thanks to the typically trend savvy H&M.

One thing's for sure, the stylish Swedes—along with every other Olympian—will hope to accessorize with lots of eye-catching gold medals! 

What do you think of H&M's designs? Sound off in the comments!

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