Hayden Panettiere Goes Country as New Face of Cotton Campaign—Watch Now

Nashville star models looks from J Brand, M Missoni and more in two new television commercials

By Rose Curiel Apr 16, 2013 6:16 PMTags

Zooey Deschanel, Emmy Rossum and Kate Bosworth have all lent their lovely faces—and voices!—to the cute ads, and now Hayden Panettiere is the latest cotton-loving gal to star in the familiar television commercials.

The Nashville star brings a country twang to the catchy "The Touch, The Feel of Cotton" song that makes us want to line dance, and struts her stuff in (what else?) a classic pair of cowboy boots in the new 30 and 15-second television commercials. 

Of course, she also gives us the mini fashion show we've come to love and expect from the campaign, modeling cotton looks from M Missoni, Valentino, Anthropologie, J Brand and Ralph Lauren Denim. From fun fringe dresses to striped jeans, she certainly doesn't disappoint! 

"It's a lot easier to play a character on TV than to play yourself, even in a thirty-second commercial," Panettiere said in a release. "I mean, off the set, I am basically a blue jeans kind of girl—as long as they're cotton, of course."

Whatever they are, she looks good in them!

What do you think of Hayden's cotton ad? 

PHOTOS: See Hayden Panettiere's fashion moments