Here's one (very, very smart) way to sell a razor: Gillette Fusion has enlisted Kate Upton to shill their ProGlide Styler. How? By having her convince the men of the world that top-notch manscaping could earn them a date with the model.

First, the Sports Illustrated cover girl explains that she would never, ever, ever, EVER date a guy with "grooming problems." If that weren't hint enough to trim up your business, the video asks, "How important is it for a guy to grown 'down there'?"

To which she seductively responds, "Very."

If you haven't grabbed your clippers and dashed to the bathroom yet, here's a GIF of Kate winking:

Kate Upton GIF

Just for a little extra motivation. Happy grooming, boys!

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