Who knew chocolate Easter bunnies were so endangered?

A who's who of TV stars including former Lost star Jorge Garcia, The Office's Kate Flannery, Buffy actress Charisma Carpenter, Heroes hunk Adrian Pasdar, 7th Heaven's Stephen Collins and The Bachelor host Chris Harrison have teamed up for a funny Easter-themed public service announcement urging folks to "Stop Chocolate Bunny Extinction!"

"Save the bunny," the celebs plead.

According to Vegas actor Jason O'Mara, the purpose of the campaign is to get people to "just buy less chocolate, and more toys this Easter."

Adds Harrison: "Toys make great Easter basket stuffers!"

The PSA was launched by toy giant Mattel, naturally, as part of its Save the Bunny sweepstakes giving away toys for kids of all ages every day from now until Easter.

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