Aimee Song’s 3 Rules for Fashion Blogging

Blogger offers advice on building readership

By Jennifer Chan Apr 02, 2013 7:24 PMTags
Aimee Song Stefanie Keenan/WireImage

Fashion bloggers are a dime a dozen these days, but not everyone is a bona fide success like Aimee Song of Song of Style.

From her inspiring outfit posts, killer brand partnerships (she's currently a guest editor for Piperlime) and countless cool pics documenting her awesome style adventures and exotic travels, there's a lot to envy when it comes to this gorgeous girl!

Wondering how to break into the blogging business? Aimee shares her top tips with us: 

1. Don't Do It For the Money: "I had a full-time job and went to school when I started blogging," she explains. It takes time and passion to create a following and presence (and a paycheck!) in this competitive world. 

2. Take Clear Photos: "People want to see every piece you're wearing...it takes practice. I've been shooting every single day for the past four and a half years!" the fashionista, who admires Rosie Huntington-Whiteley's style, tells us. As for her trusted photographer? Aimee's boyfriend or sister usually travels with her and snaps just about every outfit post you see on her blog. 

3. Be Yourself: "Don't copy other bloggers. You'll find a following just for being you," she encourages. "I get to do what I love every day...it's a no-brainer. I'm excited to take photos and dress up!"