H&M's First Paris Fashion Week Runway Show Attracts Ashley Olsen, Emma Roberts and More

Swedish retailer unveils its fall/winter ready-to-wear collection in France

First the Oscars, now Paris Fashion Week?

While you may be used to hitting up H&M at your local mall, the Swedish retailer has popped up at some big-name events lately. Just a few days after dressing Helen Hunt at the 2013 Oscars, the brand produced its first Paris Fashion Week runway show on Wednesday.    

And judging from the A-list turn out, the event was a huge success. Not only did celebs like Ashley Olsen, Emma Roberts and Chloë Moretz sit front and center, but fashion industry heavy-hitters like Carine Roitfeld and Vogue's Hamish Bowles flocked to the event as well. 

Check out Helen Hunt's eco-conscious H&M Oscar gown 

H&M even tapped current fashion It girl Cara Delevingne to strut her stuff in the retailer's ready-to-wear fall/winter collection.

So, what did said collection look like? Think '70s chic with an abundance of fabulously shaggy coats, sparkling sequins and sexy over-the-knee boots.        

The pieces won't hit stores until Sept. 5, but you can take a closer look at the collection as seen on Delevingne and the other models when you watch the video!