Guy Fieri has found himself in another pickle.
After being forced to defend his good name and rep last fall following a scathing New York Times review, the 45-year-old food dude is once again on the defensive after failing to snap up all the website names for Guy's American Kitchen & Bar, his new Times Square eatery in New York City.
The official domain Fieri purchased for Guy's American Kitchen & Bar is guysamerican.com.
Alas, an enterprising programmer named Bryan Mytko, who it turns out has a pretty darn good sense of humor, checked and discovered that the domain for the restaurant's actual name, guysamericankitchenandbar.com, was available.
Securing it, the prankster launched a website featuring a hilarious parody of Guy's menu—which in itself is pretty over the top considering the sign-off the former host of Diners, Drive-Ins and Dives uses as his front-door greeting—"Love, Peace & Taco Grease."
"Guy Fieri didn't register his restaurant's domain name, so I picked it up. I think this new menu look great," tweeted Mytko.
A sampling of the satirical menu includes such outrageous dishes as the "Hobo Lobo Bordello Slam Jam Appetizer containing "Cheez-gutted wolf meat" and sprayed with Axe; "Guy's Big Balls"; "The Blitzmas Beast" which features "two jumbo Big Gulp Slurpee cups filled with nacho cheese"; and "Football: The Meal."
And we thought the Times food critic was harsh!
Fieri could not be reached for comment. But let this be a lesson to all those who don't bother to buy up all related Web domains.