Keira Knightley's Chanel Ad Banned From Children's Programming for Being "Overtly Sexual"

Actress crawls across bed, changes clothes in Coco Mademoiselle perfume commercial

By Rebecca Macatee Feb 13, 2013 4:48 PMTags

Sorry, kids, you won't be seeing Keira Knightley strut her stuff during your TV shows' commercial breaks.

The actress's Chanel ad for Coco Mademoiselle perfume has been banned from airing during children's programming in the U.K. by the Advertising Standards Authority.

The commercial shows Keira, 27, being photographed on a bed and a photographer helping to unzip her clothes before she undresses herself. Per the ASA, a complainant saw the ad during Ice Age 2 and "challenged whether the ad was suitable to be broadcast during a film that was likely to appeal to children, because she believed it was overtly sexual."

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Chanel said the commercial was "intended to reflect" founder Coco Chanel's spirit of "being a strong, independent woman," and pointed out there was "no nudity in the ad, and none implied." But that wasn't enough to keep it on the airways without restrictions.

In the end, it was ruled that Keira's Chanel ad "must not be broadcast again in its current form in or around programs of particular appeal to children."

Our fingers are crossed for an SNL parody.