Kardashian Sisters Kick Off Kardashian Kurves, Introduce Fan Brianna Harrington as Model Contest Winner

Reality TV and fashion-designing siblings select a lucky fan to participate in their Sears ad campaign

By Alyssa Toomey Oct 10, 2012 8:00 PMTags
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Real women have curves, and no one knows that better than the Kardashian sisters.

And now you too can work your killer curves like a member of the reality TV fam, as Kourtney, Kim and Khloé Kardashian have officially launched their plus-size line for Sears—appropriately named Kardashian Kurves.

As a kickoff to the launch, the Armenian-American beauties gave fans an opportunity to be a part of their ad campaign with a contest held on Celebuzz. Participants were asked to submit full-length photos of themselves wearing denim and explaining why they loved their kurves, and lucky fan Brianna Harrington was chosen as the winner:

"Briana will take part in a special professional photo shoot for our Kardashian Kurves line for Sears!" Kourtney announced on her blog. "I'm sure the pics will turn out absolutely stunning and I can't wait to see them."

The Kardashian mega-fan also shared her excitement with Celebuzz upon hearing the news:

"I am so incredible thankful for this opportunity! I can't wait to thank the girls and the whole team," she said.

The curvy collection features three distinct jeans styles, all priced at $68 and available in sizes 18-24.

"Our Kardashian Kollection for Sears denim line is officially here!! There are three styles, each named after my sisters and me," Kim posted on her blog after the initial launch of the budget-friendly jeans. 

The complete Kardashian Kurves ready-to-wear collection hit stores this month.

Congratulations, Brianna! We can't wait to see the surely stunning ad campaign.