Kim Kardashian

Dario Alequin/

Once upon a time (you know, back in 2008!) Kanye West told us to "Vote or Die."

Fast-forward four years to 2012, and Kanye's girlfriend, Kim Kardashian, has taken it upon herself to get young people interested in the electoral process. 

E! News caught up with the brunette beauty Thursday at Fashion's Night Out in New York City, where Kardashian was launching her new fragrance exclusively at Lord & Taylor. But she couldn't chat too long, because she had to catch a flight to Charlotte, N.C. to host the official Democratic National Convention's after-party.

"I always think it's like really important to help others get informed," Kardashian said. "Voting is such a personal decision. No matter what [party] you are."

"I have my own personal beliefs," she said. "Everyone does. I think it's just important to be informed to vote. So, I wanted to head out to the convention after this."

But fret not, fashionistas: Although Kardashian told us she'd be missing "the bulk of Fashion Week," she and her sisters will be back "for the end."

We'll be waiting in the front row!

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