Kourtney, Khloé & Kim Kardashian Launch Makeup Line

E! stars announce their latest business venture, Khroma Beauty

By Bruna Nessif Jun 07, 2012 12:49 AMTags
Khloe Kardashian Odom, Kourtney Kardashian, Kim KardashianJeffrey Mayer/WireImage

It was really only a matter of time.

Between books, fragrances, clothes, swimwear, and a  home collection (but no prepaid debit cards), we were just anxiously waiting for Kourtney, Khloé and Kim Kardashian to scramble together a cosmetic line—after all, they know their makeup—and just as we'd hoped, it happened.

Say hello to Khroma Beauty.

"We're so excited to partner with Boldface Licensing+Branding on this new venture. There's a glam girl in all of us and it's a dream come true to have our own makeup line and to share it with women around the world," the Kardashian sisters said in a statement.

If you're getting a head start as to what you want from Santa this year, don't hesitate to put Khroma Beauty products on your list. The E! stars will be releasing a special holiday assortment in Ulta stores this December, which will feature eyelashes, mascaras and Kardazzle Compacts. A larger array of products will launch in early 2013.

The ladies tell E! News, "Makeup has been an essential part of our lives for so long. Like fashion, it's always changing and evolving just as we do and we can't wait to share this new venture with our fans!"

According to the press release, the new line is said to bring a "luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashian sisters are famous."

Well, we can't argue that.

Tune in to Keeping Up With the Kardashians on Sunday at 9 p.m. only on E!

GALLERY: Kardashian Instagrams