Gwyneth Paltrow Scores a New Fragrance Deal Like a (Hugo) Boss

Actress is named the new face of Boss Black's Boss Nuit Pour Femme, with inaugural campaign due out later this year

Gwyneth Paltrow is making scents.

The Oscar-winner, celebrity BFF extraordinaire and Gooptastic all-rounder just scored herself a brand-new gig: the face of the just-launched Boss Black Boss Nuit Pour Femme perfume.

"To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time—characteristics that I strive towards in my own life," the newly christened Hugo Boss spokesceleb told WWD of her new endorsement gig.

While a behind-the-scenes image was released today alongside Hugo Boss' announcement of the partnership, the finished product won't be out until later this year—but when they do drop, it'll be on a multiplatform release.

The 39-year-old fashionista will be appearing in TV, print and online campaigns for the fragrance, which, as the inaugural sneak peek indicates, is inspired by "the elegance and sensuality of the little black dress."

As for Gwyneth, the style icon is no stranger to high-end shilling, and earlier this year the International Brand Ambassador debuted her second collaboration with Coach with a series of fashionable ads.

Seems like someone's found her calling as the go-to face of American sportswear.