Mad Men returned Sunday night to record TV ratings—and an enhanced reputation as a musical tastemaker.

Here's why you can't get "Zou Bisou Bisou" out of your head today:

One, you probably watched Mad Men.

According to AMC, Sunday's two-hour season premiere, the first new adventures of the Sterling Cooper Draper Pryce agency since October 2010, scored the Emmy-winning retro drama's largest-ever audience: 3.5 million viewers.

That's a 21 percent gain over Mad Men's season-four opener, the network said.

The episode (or episodes, actually) moved the action to 1966, and featured, among other things, the singing debut of the new Mrs. Don Draper.

Which brings us to the second reason for your "Zou Bisou Bisou" buzz.

Megan Draper's Jessica Paré performed the peppy pop song, recorded back in the cocktail day by screen goddess Sophia Loren (who did it as "Zoo Be Zoo Be Zoo") and French chanteuse Gillian Hills. Paré's version was released early today as an iTunes single, and it quickly became a top-seller. 

At last look, "Zou Bisou Bisou" was No. 155 on the singles chart. 

The episode, "A Little Kiss," meanwhile, was at No. 1 on iTunes' TV list.

Don Draper has definitely not lost his touch. 

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