Ricky Gervais Steps Up for Four-Legged Friends: Launches Campaign to End Animal Testing

Funnyman fronts organization that seeks to put an end to animal testing by cosmetics companies

By Gina Serpe Mar 15, 2012 2:34 PMTags

As he's proven time and awards show time again, Ricky Gervais isn't the most compassionate fellow when it comes to his fellow stars. But when it comes to animals? Well, the claws can't retract fast enough.

The funnyman today showed off his love for his four-legged friends by helping to launch Cruelty Free International.

Which is what, exactly?

Pretty much exactly what it sounds like: The big-hearted organization, newly fronted by Gervais, is seeking to end animal testing from cosmetics companies.

"It's time to close the door on testing products on animals," he implores. "Get involved. Please join me in supporting Cruelty Free International in its global mission to consign animal testing for cosmetics to the history books."

Aww, how can you resist a face like that? The bunny, we mean. Obviously.