Jason Russell set his humanitarian sights on Uganda years ago—and now, Hollywood is following suit.
The Kony 2012 director and cofounder of Invisible Children Inc. sat down with E! News' Catt Sadler today for an exclusive interview about his foundation's latest efforts to put an end to the abduction of children by the army of rebel leader Joseph Kony in war-torn Central Africa.
"This is about human beings waking up to their potential and their power around the world, and uniting for justice," Russell says of the campaign to bring Kony to justice.
Kony 12, a 29-minute video encapsulating nine years of research and detailing the horrors of the situation in Uganda, has already been watched more than 2 million times since going up online barely 48 hours ago, with celebs including Rihanna, Justin Bieber, Kristen Bell, Kelly Osbourne, Cory Monteith, Kim Kardashian, Nina Dobrev and Alyssa Milano spreading the word via Twitter.