Bobby Brown, Whitney Houston, Bobbi Kristina

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It's no secret Whitney Houston's ex, Bobby Brown has tried to cash in on the late legend before, mainly by peddling a book a few years ago.

Sources tell us Bobby's back to his old cash-divining ways, and he's now looking for another publisher. Additionally, we're told a very rich media conglomerate is very busy trying to get Bobby to talk on TV:

"ABC is very actively trying to get Bobby Brown for a sit-down," said a source close to the potential deal-making. "It would probably be with Robin [Roberts] or Barbara [Walters]," added the network source.

A rep for ABC would not comment on the potential interview, which would come on the heels of the Good Morning America piece with Whitney's aunt, Dionne Warwick, as well as Oprah's upcoming OWN interview with Houston's only child, Bobbi Kristina.

"I'm sure he would be paid something similar to licensing fees, or something like that," said the network insider. "But he stands to make far more money with a book deal, six or seven figures, I'd imagine."

The ABC rep strongly disagreed regarding any monies Brown would potentially be paid for interview: "Absolutely not," he insisted. "Our booking policy changed over a year ago—not allowed at ABC News."

What the repper refers to, of course, was when it became known that ABC interviewees and sources such as the Casey Anthony family had been paid over $200,000 in photo licensing fees and hotel stays, and such.

Regardless, network sources insist several ABC employees have been "assigned" to track down Brown and his associates—so as to finagle a splashy sit-down session.

"A team is keeping tabs on [Brown]," adds the network insider.

Further explains the behind-the-scenes ABC exec: "Despite the money, the real get is the TV interview, it's not the book. Remember, people who love Whitney hate Bobby Brown. They're not going to buy his book. But, they'll watch him on TV."

If only to hate him more?

Interesting media hypothesis. Readers, do you agree?

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