Lindsay Lohan Is the New Face for Jag Jeans

Starlet adds another endorsement deal to her résumé

By Bruna Nessif Dec 22, 2011 11:30 PMTags
Lindsay Lohan Jag JeansJag Jeans/Yu Tsai

Well, wouldya look at that?

It seems like Lindsay Lohan did some good networking and made beneficial contacts from that Playboy spread, because now she's the face of Jag Jeans!

So, how are these two photo events related?

The campaign was shot at the SLS Hotel in El Lay by Yu Tsai, who happens to be the same photographer who took LiLo's risqué photos for the mag.

And it all makes sense now!

Lohan continues to make her sultry facial expressions—which we dig—while tussling her hair and rocking those teeny-tiny jean shorts. Tsai said in a press release that, "Lindsay did not disappoint" during her photo shoot.

"As Jag Jeans' newest endorser, Lindsay embodies the strength and fearlessness of the woman of today. She is unafraid to be who she is. She is fierce yet exudes feminine grace," the release read.

"Lindsay was so involved with the shoot that she would go as far as adjusting items on the set. She even requested scissors so she could personally fray the edges of her black crepe blouse because she believed it would look better that way. Lindsay would take a hands-on approach to her shots, as she was more than willing to change her hairstyle during mid-shoot and even used her own personal jewelry and accessories when needed."