Sean "Diddy" Combs' New Booze Business: Tequila!

Exclusive! Hip-hop mogul reveals plans to to go "toe to toe" with Patrón

By Marc Malkin Dec 20, 2011 11:25 PMTags
Sean 'Diddy' CombsMichael Tran/WireImage

Sean "Diddy" Combs is headed to Mexico.

The hip-hop mogul exclusively tells me that he's going to take a shot at the tequila business...

"There isn't one particular tequila that I love and I've been spending a lot of time in Mexico," Combs told me today while promoting his recently released second Rat Pack-inspired commercial for Cîroc vodka.

"So in the next year, you will probably see me going toe to toe with John Paul [Jones DeJoria], who owns Patrón," he added. "I'll be challenging him to who makes the best, smoothest and most authentic tequila in the world."

Combs is keeping a lid on details, but says he'll partner with a "true tequila artiste."

In the meantime, he and Cîroc have joined forces with Bravo's Real Housewives franchise for a holiday campaign to promote responsible drinking and safe driving.

"I'm a reality-show junkie," Combs said.

Seriously, he said that!

"My favorite Housewife, hands down, is Nene [Leakes]," Combs said. "I'm an Atlanta Housewives fanatic and I do love the New Jersey Housewives, too. I like the family feud thing...I'm not even embarrassed to say it. You'll even find me in chat rooms."