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Hanson, the pop band that managed to lodge their infectious tune "MMMBop" into our heads back in 1997, has revealed they are moving into the—wait for it—beer business with an Indian Pale ale called MMMHop. (Get it?)

That's right. The brothers—Taylor, Isaac and Zac—made the announcement while at Oxford University on Monday, with Zac telling the audience: "We are soon going to be selling our own beer. I'm not joking. MMMHop IPA anyone?"

Who knows? Seeing how their big hit is 14 years old (!), it's probably safe to say that most, if not all, their fans are of legal drinking age now, so it might very well be the next big beverage at the bars.

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