Once again, Emma Watson kills us with cuteness, and even a bit of sexiness this time around, in a new spot for the latest Lancôme fragrance, Trésor Midnight Rose.

In the commercial, shot by Mario Testino, we see a handsome young Frenchman determined to find Emma. But why?

Well, it seems she left her hat behind at the bookstore where he works and, naturally, he's eager to get it back to its rightful owner. Mind you, it is Emma Watson we're talking about here, so you can't exactly blame the guy for constantly keeping an eye out for her.

"What I love about this story that we put together is that it's almost fate, like chance, that brings the two of them together," said Watson in a recent behind-the-scenes video on the making of the ad.

"You never know what's going to be around the corner. That's what we wanted to get across in the fragrance: that life is magical with little surprises."

Magical indeed, as seen at the end of the spot. Of course, Emma does know a thing or two when it comes to magic.

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